Paramount’s Star-Studded UK Streaming Launch Faces Gloomy Brits

Paramount Group Inc. launched its streaming service in the UK and Ireland, joining a long list of content providers vying for viewers’ attention just as inflation-conscious Brits plan to cut back on groceries and gas.

Sylvester Stallone, Kevin Costner and Jessica Chastain, who all have shows on the Paramount+ platform, were among the stars who attended a cocktail party in London’s theater district on Monday to celebrate the launch. But with high-profile competitors already in the market and talk of a recession growing, analysts questioned the timing.