Shopify Taps Twitter to Boost Merchants’ Social Media Reach

Shopify Inc. is adding Twitter Inc. to its growing list of social media partners as it aims to help businesses reach buyers across a range of online platforms.

As of today, Shopify’s U.S. merchants will be able to open a virtual storefront on Twitter’s online shopping platform. The news follows other Shopify collaborations, including with Alphabet Inc.’s Google and Meta Platforms Inc.’s Facebook.